Mech-Tech's Blog

build trust and rapport with potential customers.   This is tough enough at a brick-and-mortar store, but when you’re selling your products and services online, as most of our clients do, things can get much more complex, and more difficult.  When you meet a prospect in person, it’s simple and straightforward. You shake hands, strike up a conversation and build a connection.  But the world of online sales is a whole different ballgame.  Oftentimes, you’re doing business with strangers who have never met you, so naturally, they’re going to have doubts about who you are, if you can create the results they’re looking for, and whether you’re specialized enough to understand their needs.  Moreover, online consumers crave more connection and authenticity from companies they do business with, and they tend to expect more from you in general.  But consumers’ lack of trust goes beyond how they feel about online retailers.  According to the 2022 Edelman Trust Ba...